Hey, I'm Igor, a product designer and unapologetic generalist.

I’ve spent most of the last decade helping businesses and customers meet in the middle, turning insights and big ideas into digital products and building teams that deliver.

I’m Head of Design at Nory.

Helping restaurant owners and operators make better business decisions and focus their attention on what they do best: creating awesome experiences for the rest of us.

Before that, I led Product Design at Glofox.

I helped fitness studios worldwide succeed by connecting with their members through our products, built out the design team, and learned a lot about the art and science of building B2B2C software.

* Glofox was acquired by ABC Fitness in August 2022.

I cut my teeth at Kooba, a design agency.

As the first full-time design hire, then Head of Design, I led successful web projects for prominent Irish brands like eir, Screen Ireland and Aviva Stadium.